B6.3.1 Architectural approach

Code: C6.10

Major employment developments must adopt a coordinated, place-led architectural approach that contributes to a distinctive and unified identity across the site. This approach must be informed by a clearly defined place-branding strategy and reflected consistently in the design of buildings and public realm. The intended approach must be demonstrated in the Design and Access Statement (DAS) and/or masterplan/design code. Key elements to achieve this may include:

  • using a coordinated material palette throughout the development

  • utilising a complementary colour scheme

  • façade articulation and building forms that reinforce a formulated design whilst accommodating functional diversity between units

  • a well-connected public realm, integrated with landscape features and green infrastructure

  • a consistent approach to boundary treatments and screening to maintain a unified site character

Multiple buildings in timber cladding and simple glazed windows.

Figure 194: Illustrates a coordinated architectural approach across the Arup Campus in Solihull (Code: C6.10)

Tree planting along a paved shared public cycle/footpath showing multiple 2-storey red-brick office buildings in the background with parking and further planting along their frontage, with a drainage feature in the centre dividing the public realm and employment area.

Figure 195: Illustrates how a cohesive public realm and landscape strategy ties together development at Calder Park, Wakefield (Code: C6.10)