B3.3.3 Creating focal points

Gateways at key entry points must be clearly defined to create a strong sense of arrival. The first buildings encountered when approaching a new development must set the tone for architectural quality and identity. These buildings may feature greater height, richer detailing, and contrasting materials to distinguish them from background buildings and reinforce their role as a welcoming and memorable entry statement.

Applicants must clearly demonstrate how proposed tall and/or landmark buildings are appropriately located to enhance placemaking and wayfinding. This must be evidenced through site layouts, visualisations, or diagrams, and include a supporting narrative that sets out a clear design rationale explaining how each landmark responds to its context.

Landmarks could be strategically placed to:

• integrate with open spaces, either where designed spaces reflect local character or where longer views draw visual interest from a distance

• occupy key or prominent corners to create strong ‘bookend’ designs that define important junctions

• mark gateway entrances to signal arrival and create a clear sense of entry

• act as focal points within the development, complementing historic features and reinforcing local identity